


It currently has about 55.9 million monthly users and 6.4 million paying subscribers. As such, the app is only available in the US. Today, Pandora operates under its parent company, Sirius XM Holdings, an American satellite radio broadcasting company. It offers basic app features for free and gives users an option to avail of premium features by upgrading to a paid subscription. Pandora Premium, like its competitors, is a freemium service. It was poised to compete with the likes of Spotify and Apple Music.

Pandora started as an ad-supported internet radio service that offered personalized stations based on songs and artists.Īfter the 2015 acquisition of Rdio, a San Francisco-based music streaming service, the launch of a new Pandora Premium service was announced.
